The Pretty Average is a slogan, a #hashtag…a mantra to the women who relish a stylish, inexpensive shopping find, who prioritize cheat meals weekly (because #brunch), and who squeeze in exercise when it fits between work, social hour, and family schedules.

The Pretty Average type of girl doesn’t give a rip about wearing labels head to toe… because let’s face it, Target has stepped up its game too much to pay any more for the season’s latest trends (and when coupled with a structured handbag and good accessories, nobody could tell a difference). We live in the days of Pinterest perfection and Instagram luxury, but to hell with perfectly curated lifestyles, I want to champion “average”. The every girl – the pretty but relatably average girl.

Please tag and share your #ThePrettyAverage lifestyle!  And feel free to email me at katie@theprettyaverage.com anytime. I would love to see and share more inspiration.

Who is the pretty average girl behind #ThePrettyAverage? Hi, I’m Katie! I went to Vandy for college, then had a modest paying advertising/marketing career, married a Marine during my late twenties and supported him through college and grad school. I learned a LOT about how to cut corners to still exude style confidence without blowing all of the pennies I earned. My husband is now a USMC Veteran and is in banking, our income is greater, and we have two awesome toddlers, but I’m still a value shopper and healthy lifestyle enthusiast at heart. I hope The Pretty Average will motivate and inspire other #ThePrettyAverage women to share great Fab Under $50 finds, to lead a Daily Fit lifestyle, and have a Cheat Meal too frequently.

My usual self
My “I actually did my hair” self